Best practices for publishers to convert readers into subscribers on-app

When it comes to news apps, the situation is a fairly interesting one…

Whilst there’s significantly more traffic on mobile, up to 70% according to research, these users tend to have a lower propensity to subscribe than desktop users.

We discussed this different context in detail in another article but, in short, these readers are often less focused, may have a limited internet connection and the smaller screen adds a bit more friction to any purchase process.

However, after a reader does subscribe, whether that be on desktop, mobile or app, they are highly more engaged than the average user. Based on the latest data aggregated across Pugpig apps, app users read an average of 28 articles in a week and have an average session duration of 13 minutes.

It’s for this reason that many publishers prioritize marketing campaigns around the app, particularly in the subscriber onboarding journey, to encourage readers to download their app and thus have a higher level of engagement.

Click here to the best practices supported by examples from industry leaders