Free or Premium? The decision-making process for your articles in a freemium strategy.

This article wrapped up:
- A decision tree, such as the one produced by our consultancy team, can prove invaluable for deciding whether an article should be free or premium
- Consider the goal of each content type (free vs premium, and even different content types within these categories)
- Traffic on paid content can be tracked and analyzed to verify your decision

Should this article be free or reserved for subscribers?

It’s a common question for publishers launching a freemium model, one of the most popular approaches for employing a subscription strategy where content is divided into free and premium.

For a metered paywall strategy, the answer’s pretty well defined (although this still depends on the publisher’s strategy)…

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