Google News Consumer Insight + Publishers + Poool = ❤

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1- Google News Consumer Insight helps you define your key segments
2- You chose the KPI to improve + the most relevant strategy to reach your goal
3 — Poool allows you to set and test your monetization strategy for each segment
→ You grow your incomes. Simple. Basic.

Publisher Market Shift

As you already know, it’s been a few years now since digital subscriptions and paywalls appeared.

There are more and more sources of income and the new goal for publishers is to maximize their ARPU (Average Revenue Per User). For this reason, more publishers are deciding to set a custom monetization strategy depending on users’ profiles. The wording is carefully chosen.

Custom

“Set a custom monetization strategy”:

In order to create a custom monetization strategy, it is important to know all of the groups composing the publisher’s audience. Customization is not an end in itself, it aims at reaching a defined goal by giving a particular experience to each key segment.

Good news: Google Consumer News Insight allows you to do that. It is simple and free. You just have to link your Google Analytics account here, and there you go :)

Step 1 : Determine your engagement tunnel

News Consumer Insights has defined an engagement funnel to divide your Google Analytics data into key audiences so that you can identify clearly the value and the potential of your website.

In other words, the objective is to maximize the ARPU for every step of the engagement tunnel.

Step 2 : Compare your KPI with those from the market and the best publishers

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