How to reduce the risks of launching a subscription strategy

To wrap it up:
- Consider launching your subscription strategy ‘softly’, either by making the paywall optional, smoke testing your model or launching on only a small percentage of your audience
- Soft conversion steps are hugely valuable for increasing engagement and reducing frustration
- Your chosen blocking method and paywall-type will impact SEO differently — ensure sure you’re making the right decision based on your strategy, and weigh up the importance of optimizing SEO performance vs high conversion rates
- Most importantly — test, test and test again

The biggest risk is not taking any risk… In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

Mark Zuckerberg

Ok, it’s cheesy starting the article with a Zuckerberg quote, but it’s true. And certainly applies to this situation.

We’re all aware of the benefits of launching a digital subscription model, and perhaps most importantly of the necessity for publishers to consider this model.

However, it doesn’t come without risk…

• To your traffic
• To SEO performance
• To advertising revenue
• Or even to your reader’s view of you as a publisher

Given all this, how can you launch a hugely valuable subscription strategy without putting the above at risk?

…

Read the full article on The Audiencers.