Maxime Moné
Jan 9, 2018 · 2 min read
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Landscape of paywall adoption in USA

These “walls” block all or part of the content on publisher’s website. Generally, in a rather cold and non-personalized way, readers are asked to pay to access the content or leave. Paywall has really been democratized since 2010, and this is the case in France, Europe and internationally. To make it simple, this is the case in every country where a newspaper owns a website and 5 years feedback from the “all free”. Generally, because Vice is the perfect counter-example!

To understand how we got here today, we will study in more detail the history of paywalls, especially in the United States, a pioneering country on online content monetization

1997: first year of experiment

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Source : American Press Institute

For what results? The first year of implementation made it possible to generate 200,000 new subscriptions. 10 years after the number of subscribers on the digital exceeds 1M. While these figures are impressive, it is difficult to say whether this strategy has been a complete success for the publisher. In order to do this, it would be necessary to have a precise vision of the impact that this could have on the audience and notably on the ARPU (Average Revenue Per User).

A relatively slow adoption of paywall on the rest of the country

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