Newsletter Walls: How a French publisher is innovating to increase its subscriber base

“Our paywall conversion rates have increased by an impressive 40%”

Digital publishers today face numerous challenges in finding new, innovative ways to build a sustainable business model. For some, this involves alternative engagement and conversion strategies that step out of the traditional box of simply blocking content with a paywall.

One example is Alternatives Economiques, the French print and digital news publisher who have developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.

Newsletter Wall as a soft conversion step

Despite a hard paywall strategy proving successful for premium publishers such as The Wall Street Journal, Economist and Financial Times, it’s not optimal for every business model because, typically, users require more time to engage and interact with content before deciding to subscribe or not.

Alternatives Economiques approach is to first present users with a Newsletter Wall, blocking content and asking them to sign up to the weekly newsletter in exchange for access to one article for free.

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Read the full article on The Audiencers.