Online newspapers’ subscriptions challenges

Roxane Zebina
Jun 15, 2018 · 2 min read

Find the original publication of this article on our blog

Nowadays, there are two ways of consuming the information : print newspapers and online newspapers.

These two kinds of newspapers are targeting completely different audiences that consume the same information in two distinct ways.

Since last year, the number of readers on mobile devices is more significant than the number of readers on actual newspapers (47% on newspapers aigainst 53% on web versions by 2017, according to ACPM).

What are the opportunities that the Internet provides to publishers and what do they have to emphasize to please online readers?

A new era?

Nowadays, the majority of readers use mobile devices everyday. Those devices are very important in the life of many users because they entertain them and allow them to work and to move easily.

It seems that the number of readers that buy newspapers from stores is declining. This worldwide crisis of the press has a huge impact on every newspaper, whether it is from a big publisher or not.

Readers need to have instant information, without interruptions.

It is obvious that publishers need to focus on digital subscriptions. However, there are some elements that prevent readers and publishers to have a real interest in newspapers’ websites.

What are these elements?

Readers’ brakes on digital subscriptions

First, we have to take into account the readers who are keen on the user experience of newspaper reading: they probably love the gestures, the reading comfort, au and they love to know that they have bought something tangible at a fair price based on production and delivery costs. Indeed, some readers may think that digital subscriptions’ prices are not justified.

People are more likely to go towards free information sources because there are plenty of them.

Even if French publishers are among the cheapest European publishers, subscription prices are high hen you know that many readers don’t know which publisher they should choose and are just able to pay for one subscription.

If a reader doesn’t want to subscribe, he can pay for just one article on the websites of some publishers. Unfortunately, readers can be hesitant because most of the time, the price per article is between €1,50 and €2 which is the price of a newspaper or one fifth of a monthly subscription in France.


Find the full publication of this article on our blog

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Roxane Zebina

Written by

Étudiante en Communication des Organisations à Bordeaux Montaigne. J’aime écrire, partager et apprendre des autres.

Poool Stories

Poool is a tech startup that aims to reshape the way people access and finance content. 😊

Roxane Zebina

Written by

Étudiante en Communication des Organisations à Bordeaux Montaigne. J’aime écrire, partager et apprendre des autres.

Poool Stories

Poool is a tech startup that aims to reshape the way people access and finance content. 😊

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