The Conversion Funnel Benchmark Report: compare your performance to 85 digital publishing brands

“By using this reader-focused methodology, many publishers have been able to better understand their audiences, pinpoint exactly where they’re seeing the biggest loss in traffic, and then take very targeted corrective action. The result: more accurate, more effective efforts and a more rapid increase in conversions.”

In this first-of-a-kind study, Membership & Subscription Suite provider, Poool, shares benchmark data from their digital publisher clients across the world. After collecting, categorizing and anonymizing key data points, the Poool team have put together this report, analyzing results as well as providing optimization techniques for each step in the funnel towards subscription.

Methodology & data collection

Poool analyzed conversion data from 85 brands in 10 countries around the world, including France, Australia, Belgium, Luxembourg, Slovenia and South Africa. The average page views per month for these digital publishers lies at 5,008,962, ranging from 10k — 40.8M.

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Read the full article on The Audiencers.