Poool Stories
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Poool Stories

Translating into English for an international audience

How to make your translation the best it can be

Photo by Heidi Sandstrom. on Unsplash

Translating isn’t as simple as it seems. Word-for-word translation doesn’t work for the majority of texts what with cultural specific language, idioms, word order differences…

Choose an audience and style

Photo by Brandon Mowinkel on Upsplash

But, most importantly of all, be consistent. Pick a variety and stick to it.

Word order: preference for active sentences

Avoid cultural specific expressions (or work out how you can translate them)



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Madeleine White

Content Marketing Manager at Poool & Editor-in-Chief of The Audiencers