Value proposition examples from successful publishers

A value proposition clearly communicates why a user should consider your product and what benefits it will deliver. Often made up of a single phrase followed by bullet points or a short paragraph, this is your convincer. The reasoning why your user should click through the wall to register or subscribe.

The goal here is to define the customer profile (pains, gains and jobs-to-be-done) before turning to your product and how it fits with the profile.

• Gain creators: how does the product or service meet the customer’s needs and how does it provide them with value?
• Pain reliever: how does the product or service solve the pain and difficulties that a customer may encounter whilst carrying out this task?
• Product or service: what is the product or service that creates value, solves problems and justifies the creation of value for the customer?

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