Web performance: how Poool compares on speed, user experience and SEO

Laure Kesler
1 min readMay 10, 2023

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Web perfs, short for web performance metrics, measure the speed and responsiveness of a website. They can have a significant impact on user experience, engagement, and conversion rates. Given that these all directly relate to revenue, monitoring and optimizing webperfs is essential for digital publishers to drive more business and increase average revenue per user.

Web perfs are therefore an essential factor to consider when integrating a third-party tool, as these could negatively impact responsiveness and page load time.

To minimize any concerns that you may have regarding Poool’s web perfs, this article will dig into this very subject thanks to a comparative analysis run by Anthony Ribeiro, Customer Product Lead at Poool.

Our article wrapped up:

  1. Why web performance matters
  2. Poool’s loading time
  3. How to limit the impact of SEO on your site
  4. Using Poool to take your user experience to the next level

👀 Keep reading here

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Laure Kesler

Bilingual Content Producer @Poool and @TheAudiencers