Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent

Recirculation: a real-time metric that compares the number of visitors to a page to the number of users who move from that content to another page.

Why is recirculation a valuable KPI?

Recirculation is more valuable to your business than acquiring new visitors. Not only is acquisition becoming increasingly difficult and costly, viewing more pages on each visit means higher engagement, loyalty and propensity to subscribe, all of which directly correlate to revenue.

According to Chartbeat, there are 3 things that make up the anatomy of a recirculation strategy:

• Show off the depth and quality of your content, so every reader knows that you have more than just the great article they clicked on
• Given the amount of readers that come from external platforms like Google and Facebook, almost all of which are landing on an article rather than your homepage, a clear recirculation strategy can push those readers further down the loyalty journey
• Most publishers rely on programmatic widgets to surface related stories, but related…

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Read the full article on The Audiencers.