The Anti Selfie Selfie Club
Today we’re excited to announce the launch of Poparazzi, a new photo sharing app focused on preserving authentic moments with friends.
Over the last decade our feeds have become increasingly filled with edited, seemingly effortless perfection. When we post about ourselves, we naturally gravitate towards sharing only the most exciting moments in our life. We over-edit photos and write witty captions in an attempt to portray our best selves. The result: a competition for attention where nobody wins. The more we scroll, the more we feel like we don’t stack up. And so the cycle continues…
But life is made up of many unperfect, perfect moments that are worth capturing and sharing. Like watching your friend stuff their face with a burrito, or catching your significant other looking like a snack. Unfortunately, the pressure to appear as though our lives are perfect prevents us from sharing these moments with the people we love.
Poparazzi has entered the chat…
Leave your selfies at the door.
We built Poparazzi to take away the pressure to be perfect. We did this by not allowing you to post photos of yourself, putting the emphasis where it should’ve been all along: on the people you’re with. On Poparazzi, you are your friend’s paparazzi, and they are yours.
Your profile on Poparazzi is created by your friends when they take photos of you. On the flip side, you create your friends’ profiles when you take photos of them. The person(s) in the photo is always in control so you can remove any photo from your profile that you don’t like. You can also toggle your account to private, which means only people you approve of can take photos of you.
Poparazzi also helps you stay connected with your friends when you follow them. Throughout the day, you’ll see photos your friends are taking of each other (you might even see photos of yourself!). You’ll feel like you’re with them, even when you’re not physically together.
When we launched our beta a few months ago, it instantly resonated with our community. We hit 10,000 beta testers in just a few days and our AppStore page quickly racked up over 500,000 pre-installs. We realized that by making social media less about promoting ourselves and more about sharing moments with friends, people actually ended up sharing a lot more — and the content shared was refreshingly authentic. Over 100,000 photos have been shared on Poparazzi so far, and we’re just getting started.
Our community showed us the potential Poparazzi has to be a special place on the internet for authentic expression — and we’re so excited to finally make it available to everyone on the AppStore.
You can download it here.
Poparazzi is all about capturing life’s most authentic moments, instead of the staged ones. It’s about hyping up your friends, instead of competing against them. After all, life is a team sport and we’re all just hurling through space at an unimaginable speed. Let’s take the edge off.
Let’s get it poppin’
Our mission at Poparazzi is to spread empathy and connect people in the most authentic way possible. We do this by making social media less about promoting ourselves, and more about sharing moments with the people we love. People are at the heart of everything we build. We design products and experiences that bring the world closer together: one pop at a time.
We’re a small team based in Marina Del Rey, California — we’re hiring!
For more information, check out our website at www.poparazzi.com