All you need to know about day parting features!
We know that time is money, that everybody is busy, so we are doing our best to make your experience with PopCash as simply and efficient as possible! This is why our team decided to come up with a few features meant to ease processes and save time. To make the long story short, we’ll now introduce you to the daily budget and day parting features:
Daily budget
Are you tired of creating campaigns and having to monitor them to avoid the out of funds scenario? Well, here is the solution: you can now create a campaign, set a total budget for it and divide the amount into parts that are to be spent daily. For example, we’ll use a situation in which you are willing to run a campaign for 10 days, with a $15 daily budget, so all you have to do is to follow the steps below:
- Create the campaign with targets matching your offer and set its total budget ($150)
2. Set the daily budget by clicking on the Edit Day Parting section, then in the Daily Budget field, write the amount you want to be spent every 24 hours. Don’t forget to scroll down and Save the changes.
This being said, you have just created a campaign with daily budget. After the funds for a day were spent, the campaign will be placed on Out of Daily Funds and will be automatically re-started when the next day begins.
Day Parting
Now, because the field of advertising has global coverage, we believe it’s useful to have the option to decide during what time intervals the campaign should run based on the time zone of the targeted country. To go further with the initial example, let’s assume we want the offer to be displayed from Monday to Friday, between 10:00 AM and 1:00 PM for the first session and between 8:00 PM and 11:00 PM for a second session, plus the entire weekend, on London’s time zone.
Once you’ve chosen the daily budget, time zone, time intervals and days, don’t forget to press the Save button to amend the changes!
