How to increase the win rate of your popunder campaigns?
Which advertiser doesn’t seek to increase their ad campaign win rate to optimize their advertising efforts, reduce costs, outperform competitors, and achieve their business objectives more effectively.?
Increasing your ad campaign win rate as an advertiser requires a combination of market research, strategic planning, wise budgeting and lots of experimentation, especially if you are targeting new territories or niches.
So here’s some valuable PopCash tips to get you started on the right path:
What is the ad campaign win rate?
The ad campaign win rate refers to the success or effectiveness of an advertising campaign in achieving its objectives. Simply put, the win rate is a percentage that measures impressions won over the number of impressions. This win rate can vary significantly depending on the industry, target audience, bidding model, ad platform, targeting and the quality of the ad creative.
How to calculate the Win Rate:
To calculate your win rate, you typically use the following formula:
Win Rate(%) = (Number of Impressions Won/Number of Impressions Bid) x 100
Tips to increase your win rate advertising via popunders:
🔸 Set a clear budget for your popunder campaigns and manage it effectively.
🔸 Identifying your target audience is relevant to your win rate effectiveness since bidding prices vary from country to country and you need to be strategic about GEOs and average prices of GEOs when placing bids.
🔸 The impact of your bidding is seen right from the start, that is why is it important to start on a positive note, checking the available average bids for the GEOs you want to target. Successful bidding requires research and strategic thinking to ensure your win rate success. Thus, when starting out, make sure your bids are lower than the average and monitor your ads performance for decision-making data.
🔸 In time, to gain better win rates than competitors in auctions, it is advisable to increase bid amounts, especially when targeting competitive markets where ad inventory is limited. Adjusting your spending based on the performance of your campaigns will allow you to secure more ad impressions.
🔸 Similarly, you should also disable the sources which are not profitable to your campaign. Experimenting with different bids also gives you more knowledge about your niche so make sure you adjust your bidding strategy to be competitive and maintain profitability.
🔸 Campaign reports are another feature that modern advertisers can capitalize on. This type of data can significantly impact your campaign results by providing immediate insights about your campaign performance and allowing you to promptly make adjustments.
Remember that achieving a higher win rate in advertising with popunders may take time and experimentation. Continuously optimize your campaigns and adapt to changes in the market to improve your results over time.
