How to increase your rates as a publisher monetizing popunders!
How does ad revenue work for publishers?
Any webmaster can generate ad revenue via their website by hosting ads generated by ad networks and getting paid when their website users view or interact with these ads.
With PopCash, the process is very simple and you can start earning extra revenue in less than 10 minutes. All you need to do is register, submit your website and place our popunder code on the desired pages. Once your domain has been approved, all of your visitors will be shown a popunder advertisement every 24 hours or even sooner.
On the other side of the coin, advertisers pay these ad networks to display their ads on publishers’ websites. The most common bidding models are CPM (cost per 1000 impressions) and CPC (Cost Per Click) but the possibilities don’t end here.
How do popunders work?
Popunders are a type of online advertising format that appears behind the main browser window or content the user is actively engaging with. Unlike pop-up ads that appear on top of the content, popunders open in a separate browser window or tab, usually hidden behind the active window. When the user closes or minimizes the main window, they discover the popunder advertisement.
Website visitors may choose to interact with the popunder ad by clicking on it, which can lead to actions such as visiting the advertiser’s website, signing up for a newsletter, making a purchase, or other desired outcomes.
What are the minimum requirements to monetize your website with popunders?
Monetizing your website with popunders involves working with ad networks that support this ad format. While there are no general minimum requirements and they might also differ from platform to platform, your website should mainly have a reasonable amount of traffic, at least several thousand monthly.
The best way to know the potential of your website monetization is to look for ad network requirements that are compatible with your offering or to directly contact the network of choice. At PopCash for example, our main trait is adaptability to any project’s particularities, regardless of their scale!
How to increase your rates as a publisher?
1. Improve your website quality:
In the long run, it’s important to strike a balance between ad monetization and user experience. Although popunders are not affecting your website layout/design at all, a healthy viewers’ experience will ensure they will keep on returning and additionally, you’ll attract more visitors towards your website. The minimum you can do is to ensure your website is well-designed, responsive, mobile-friendly and has quick page load times to provide a smoother user experience.
2. Optimize ad quality & relevance
What may also increase your rates as a publisher is the quality of the ads displayed on your website. Now this is not a strict rule that need to be followed to ensure higher revenue, but ideally, it is a good practice to show ads that are relevant to your website content or to your audience since users are more likely to find them interesting and valuable, improving the chances of ad engagement/conversions.
Popunders can contain various types of content, including dynamic visuals or lead generation forms. The content is designed with the intention to engage users in taking a specific action.
Additionally, you’ll want to partner up with reputable ad networks that offer high-quality ads and perks that are advantageous to you as a publisher.
What to look for in an ad network as a publisher?
Ensure that the ad network has:
- a substantial pool of advertisers
- ad inventory quality, relevance and volumes
- good reputation and transparency with its users
- revenue share and rates suitable to you
- payment reliability
- targeting options and personalization
- fast user support and easy communication
- detailed reporting
- an easy integration of the ad code
3. Monitor Performance:
Another vital element of keeping your ad revenue potential high is to regularly monitor ad performance and address any issues that may appear, such as ad discrepancies, technical glitches, or ad quality problems. Promptly resolving these issues can prevent revenue loss and maintain your website’s reputation.
Additionally, performance monitoring gives you insights into user behaviour, such as which pages generate the most engagement or when users are most active. This type of data allows you to set goals for your ad monetization efforts and adjust your strategies to meet or exceed these objectives.
All in all, monitoring the performance of your ad monetization is a lucrative practice that helps you optimize revenue, enhance user experience, maintain compliance, and stay competitive in the dynamic world of digital advertising. It provides the insights needed to make informed decisions and continuously improve your monetization strategy.
In conclusion, increasing your rates as a publisher monetizing your website with popunders is not complicated by any means but it does require a strategic approach to ensure you reach your monetization potential. Remember, that a fine balance between ad revenue and user satisfaction is key to long-term success and a catalyst on your journey to higher rates and increased revenue.
Ready to get going?
Start earning extra revenue in less than 10 minutes with PopCash. All you need to do is register, submit your website and place our popunder code on the pages which you desire. Once your domain has been approved, all of your visitors will be shown a popunder advertisement every 24 hours.
