Your PopCash advertising glossary
Ad = a promotional message designed to persuade or inform a target audience about a product, service, or idea.
Ad Campaign = a number of ads delivered within a specific amount of time, based on strategic goals and parameters.
Advertiser = an individual or company that creates ads to promote their products, services, or ideas.
Publisher = a company or an individual that provides monetised ad space on their website(s) or apps.
Viewer = an individual who sees or interacts with an ad.
Ad network = a platform that connects advertisers with publishers to facilitate the buying and selling of advertising space. Like PopCash.
Advertiser’s glossary:
Ad Format = the specific layout and design of an ad.
Ad Creative = the visual and textual elements of an ad.
Landing page = a web page that users are directed to after clicking on an ad.
Campaign Targeting = The process of setting up a specific audience for an ad campaign.
Campaign Budgeting = the amount of money set for an ad campaign.
Campaign Delivery = the schedule set for showing ads to viewers.
Conversion Tracking = the process of tracking the ad viewer’s actions.
Important metrics in advertising:
Impressions = the number of times the ad has been displayed to a user
Conversions = the number of times a desired action set by the advertiser has been taken by the ad viewers, as a result of interacting with the ad
CPM (Cost Per Mile) = The cost per one thousand ad impressions.
eCPM (Effective CPM)= a metric used to calculate the revenue generated for every thousand ad impressions
🔹 eCPM = (Total Earnings / Total Impressions) * 1000
Win Rate = the percentage of auctions won by a bidder/an advertiser in real-time bidding (RTB) or programmatic advertising campaigns
🔹 Win rate = Impressions / Traffic
CTR (Click-Through Rate) = The percentage of users who click on an ad after viewing it.
🔹 CTR = Clicks / Impressions.
ROI (Return On Investment) = metric that evaluates the profitability of a campaign
🔹 ROI = (Net Profit / Cost of Investment) * 100
Revenue = financial gains from ad placements or ad campaigns
