(1) A Story of Kim, Dreaming of Becoming the Second Justin Bieber
Kim (18), who wishes to become Justin Bieber 2.0, is looking for a way to make his debut. Time flies, but the opportunity to show off his talent to the world is diminishing. He is getting tired of hearing about his lack of merchantability every time he auditions. His singing and dancing are excellent, but large companies and distribution platform officials point out his appearance. Kim’s financial situation is becoming increasingly difficult to handle.
Kim then finally decides to upload a video on YouTube. He wants to let people know of his face and earn some profit from advertisements. However, competition here is also extremely intense. Plus, there are a lot of restrictions. YouTube allows people to earn revenue through a separate screened agreement only if your cumulative watch time surpasses 4,000 hours per year with more than a 1,000 subscribers.
Kim wants to see his fans as quick as possible even there might be just few of them. He does not want to spend his money on distribution or promotion. He does not want to pass on the cost to his fans either. He would rather use the money on fully developing his contents. Although Kim locates on the bottom side of the hierarchical structure of the music industry, which is unfair considering the fact that he is the one who produces, he has never lost his pride in his songs and dances. As such, it is even more difficult for him to endure ‘pirated’ distribution of his videos.
Kim makes his debut on the ‘POPCHAIN’ stage.
‘POPCHAIN’ is a perfect debut stage for many content creators to showcase their content in a variety of formats, including music, games, pictures, text, images, and software. There are also a number of advantages over YouTube. Firstly, the block chain technology eliminates the central manager, which means that it is no longer necessary to be very much dependent on a large distribution company.
This allowed Kim to add value to his own videos. Now he can focus on producing better content. Fees or commissions no longer exist because contents are traded with POPCHAIN CASH (PCH), which runs the POPCHAIN platform. The transactions are settled immediately at the time of the payment. It is now made possible to freely create while securing economic stability. POPCHAIN’s open source are also available to allow people to build their own apps.
Fans are rewarded (PCH) by simply enjoying
Fans can more benefit than anywhere else. Firstly, they can access free contents that were uploaded on the platform by the content providers. All they should do is just to enjoy the ‘POPCHAIN’ platform while evaluating Kim’s video. If they volunteer to play a game, watch a video, movie, or a live broadcast, they are also rewarded with PCH.
Copyrighted pay contents can be bought at a low cost with the earned PCH. The quality of contents on ‘POPCHAIN’ is managed autonomously as consumers receive content recommendations through various algorithms through their purchase history. Kim then became able to reach fans directly without worrying about illegal distribution of his content.
‘Star’ Kim publishes his own Token
A virtuous cycle has begun. Kim has received a great spotlight for his debut on POPCHAIN. He has now become a “star”. He was given a different grade. He was then able to issue his own token for him and his fans through POPCHAIN smart contract.
For example, a ‘star’ may employ a programmer with PCH. If a programmer develops a side chain that includes a smart contract using the API interface provided by POPCHAIN, token can be issued in the star’s side chain. In addition, fans can also use the token to purchase concert tickets and merchandise. It is applicable to fans all over the world.
Resources are provided by ‘POPBOX’ operators. POPBOX is the key that differentiates POPCHAIN from other block chain platforms. POPBOX is a set-top box hardware used for content use or live streaming within the POPCHAIN platform. POPBOX operators connect POPBOX to a network and provide resources such as idle storage and network bandwidth to POPCHAIN. Then they get PCH as reward by allowing POPCHAIN contents to be saved and used.
In a typical block chain platform, participants were required to either purchase on ICOs or actively create, produce, and sell contents (a typical example is Steemit) in order to acquire coin of a platform. This becomes an overburden for the majority of consumers, which becomes an obstacle to widespread platform participation. However, these barriers disappear on the ‘POPCHAIN’ platform.
Mainstream Currency of Popular Culture, the POPCHAIN Ecosystem
An era to destroy all the barriers has come. We are going to newly present a proposal to eliminate unnecessary barriers not just to Kim, but to all creators and consumers. ‘POPCHAIN’ is a block chain-based entertainment industry that most efficiently meets the cultural needs of the 21st century. The block chain software ‘POPCHAIN’ and set-top box hardware ‘POPBOX’ constitute the two axes to achieve such and producers and consumers are to mutually help each other.
# Market Statistics
Experts estimate that the global digital video content market will reach $ 121 billion by 2023, in Asia alone. If POPCHAIN can secure just 1% of the market, it will be able to build a $ 1.2 billion market with video content within five years. POPCHAIN seeks to reach more than just the specified number. Applications using POPCHAIN can be extended to music, games, and images. A market where all of this can be traded with PCH is on the way to be made possible.
