10 ways to promote every blog post you write ️️
It takes a good 4 hours to create a really good blog post.
There’s finding a good topic, the keyword research, creating the sharing optimised images, and then writing the darn thing. Once you’re done, you hit publish and think that’s the end of that. But without actually promoting it, who’s going to see it? Nobody that’s who. And nobody doesn’t like to comment or retweet, he’s a bum in fact. Nobody wants him around.
Little do people realize that growing a new blog or website is totally a numbers game. Not just in words, but in time. You chip away at creating content, build relationships with readers and users, and share until someone decides to pay attention and then share your stuff to a number of their followers who share your stuff too. But even then, you have to double your efforts so that the people tweeting about you feel like they’ve done a good thing and come back for more.
Then, you keep going and relentlessly grow your audience, fighting tooth and nail for every single reader.
Sometimes, the jump from zero readers to many hundreds or thousands of hits per day happens in a few weeks, but typically its a few months after a project begins. It’s a collection of components (mostly including exhausting work and good luck) that gets your posts in front of the correct audience at the right time.
This blog is totally new, and I’m going to aim for at the very least a blog a week, but I’ve run blogs before and with the theme of every post here on Poplink’s blog being all about Growth Hacking, there’s no better place to start giving you are a few tips to make sure that every great piece of content that you’ve slaved over is read to its fullest capacity. I’ll be following all my own steps as well so expect to see me where I point you.
And so, without further ado, here are the top 10 ways that you should share every single blog post.
1. Submit the URL to Pingler
As your blog gains notoriety, get backlinks won’t be such a huge issue. And every time someone clicks a link it gets pinged, so search engine know it’s popular. Until that happens use a pinging service like Pingler to tell the search giant, looking down on us mere mortals from up in the clouds that at least someone is reading and listening.
Submit to Pingler as soon as the ink is dry.
2. Go to Stencil and create a shareable image for the post that looks great on Facebook, Twitter, Instagram, etc.
If you look at the homepage of this blog you’ll see the featured image is only really suitable for the homepage. It’s going to look all squishy when shared on Facebook and Twitter. So use an awesome service like Stencil or Canva to create several versions of the featured image to share for optimal re-shares and retweets.
3. Schedule 5 tweets to go out
You’ve done the hard work and got this bad boy published. Now make sure it keeps evergreen by going out at different times. The more you write and the more you publish the fuller your feeds will be with excellent, original content.
Use the well-known Buffer (or the less well-known Kuku.io) to schedule all our posts. Schedule as follows;
On day 1, the post is shared twice.
- On day two, once.
- In 1 week, once.
- In 2 weeks, once again.
With each post say something different or highlight a quote or central part of the article to make it look new (for the few who’ve seen it before).
4. Post on Instagram
Take the image you created on Stencil and post to Instagram. You can use a scheduling service like Grum to schedule it in the future.
Stuck for hashtags? Use iqta.gs for instant #hastahg inspiration.
5. Format and repost it in an applicable subreddit
But be warned, Redditors speak their mind and if you ask them to go something like enter their email address to read more they will let you know they are not happy.
The best way to go about reposting into Reddit is to use the vyper.io converter (to format your bold and italics properly) and repost using a summary with a link at the end. If people want to read more, they’ll click the link.
6. Submit your post to inbound.org
Inbound is a professional marketing and entrepreneurship community, and the audience is pretty well clued up to all things marketing and digital.
Watch out for re-writing your post title with a clickbait title when you Share A Post… go for the honest approach here.
7. Submit it to Growth Hackers
Growth Hackers is another appropriate sharing platform for your post depending on the topic of your content. Since I’m posting about growing a startup blog while trying to grow a startup blog, it seems like a good for me.
Growth Hackers is formatted exactly the same as Inbound and has largely a similar audience so follow the same rules there.
8. Post it on LinkedIn
As yes, the platform king of spammy crap, LinkedIn. This platform really depends on who you’re connected with. If you’ve just willy-nilly added a million people over the years your post may just get lost in foray of spam. But, there is the odd / rare occasion when someone is genuinely checking you out that they’ll follow your latest link, read a post, check out your service and sign up. So best not to miss out.
Here a teaser is always a good idea. A few sentences that are original and provoke people to click. I know there’s a format for posting long-form posts on LinkedIn (like Medium — see next tip) but I want people to come to this blog to then sign up! If I were writing about health or some other issue and wanted people to invest in me, and not my product, that would be a different story all together.
9. Re-post to Medium
If you have a blog you should have a Medium publication. You can simply use the ‘Import From URL’ function. Don’t worry, it’s not going to hurt your post’s search engine rankings due to duplicate content BUT do hold off on reposting until Google has had a chance to index your own blog as the original source.
Medium’s audience are readers, like long-form readers. And this points to another good tip about length of posts; if the post is 600–800 words, make it punchy and actionable because that’s about a 3 minute read. Add a call-to-action (did someone say Poplink?!) to it and lead readers up to something you want them to do (a further piece of good advice). If the post is 1000–3000 words, expect readers to save it to Pocket and read it in a text only format. These posts ask them to invest in you as a writing. Hopefully they’ll listen to your recommendations!
10. Check for related Quora questions
There’s been some discussion on whether Quora has turned into another LinkedIn, but I don’t think so. It’s still a great community that sometimes self-polices and if you find the right question (preferably dated no more than a week ago) you can genuinely help someone out with an answer. Please I find myself clicking on links / answers to questions without looking at the date so there will always historical interactions.
Also try searching for your competitor on Quora to find people discussing them and their good / bad features. This seriously informs your own product flow (at least it has for us!).
In summary, there’s a tonne of ways to share what you’ve just written but these 10 are the go-to must-dos. If you’ve got the time and are really clever I’m sure you can think of other ways (like making your post into an infographic, a post series which eventually becomes a downloadable PDF or something else that’s super clever). If you have any suggestions leave them in the comments below and happy sharing.