POP Network, an introduction

We’re building the new streaming economy powered by blockchain & artificial intelligence

POP Network
Aug 20, 2019 · 5 min read

To read the POP Network whitepaper, visit https://thepopnetwork.org

Background

How many online videos did you watch today? How many songs have you streaming this week? Most likely, the answer is “a lot”.

The internet likes animals doing funny stuff.

The internet has evolved into a huge streaming media platform.

The $312 billion streaming economy accounts for over 80% of all internet traffic and touches every aspect of modern society. No matter the language or geography, streaming media is critical human infrastructure. It reflects who we are and shapes who we will become.

This is the function of “pop culture”.

From Beethoven to Beyoncé, mankind has used technology to share the human experience. The printing press, phonograph, radio, television, and so many more revolutionary technologies have changed how we view ourselves and the world around us.

The pop culture technology of our time is streaming.

Problems

Curiously, as the world gets bigger it seems control of streaming gets smaller. Massive centralized corporations like Google, Facebook, and Amazon control the lion’s share of global streaming infrastructure. Because of that, they practically print billions of dollars every year simply sharing the media that others create.

Live look at Google executive counting streaming profits.

Near monopoly power allows dominant platforms to squeeze creators for an ever-increasing share of profits leaving those creators increasingly marginalized. At the same time, opaque and arbitrary platform rules around monetization make it so many creators, even if they have millions of fans, are not able to generate profits at all.

Consumers continue to express their frustration with the status quo as well. The viral growth of ad blockers is a direct rejection of the advertising-supported revenue model. And, the biggest television shows and movies are always available on illegal file sharing sites as consumers seek alternatives to costly subscriptions and arcane territorial restrictions.

It seems the only winners in the current system are the centralized platforms themselves. But, with the invention of blockchain technology, everything is changing…fast.

Opportunities

The traditional streaming media value chain is being disrupted as power shifts from aggregators & platforms to content creators & their social networks.

For incumbents, blockchain is a threat. For insurgents, blockchain is a once-in-a-generation opportunity.

POP Network is a decentralized ecosystem of blockchain & artificial intelligence applications built to create and capture value from this radical transformation.

For a deeper dive, read the whitepaper — https://bit.ly/popnetwork-whitepaper

Core components include:

  • Superdelegated Proof-of-Stake Blockchain
  • Artificial Intelligence Content Moderation
  • Decentralized Content Distribution Network (Live Now!)

Superdelegated Proof-of-Stake Blockchain

The SDPoS blockchain is designed to meet the demanding needs of mass-market consumer dApps (decentralized applications) with a no-fee user experience, similar to TRON and EOS, made possible by a dual-token cryptoeconomic model. POP Network Token (“POP”) is the native utility token used to stake, secure, and govern the system while Legitimate Interchange Token (“LIT”) is the stable operational unit for internal transactions.

Artificial Intelligence Content Moderation

GPU-accelerated Superdelegates use AI to scan content and preemptively evaluate risk before the media reaches the public. Superdelegates are selected by Delegates, earn rewards from the DPoS blockchain, but operate independently on a permissioned practical Byzantine Fault Tolerant (“pBFT”) sidechain along the lines of Hyperledger Sawtooth.

Decentralized Content Distribution Network

After AI-enhanced moderation, content is sent for peer-to-peer distribution. Media files are split into small pieces, encrypted, and scattered across multiple Masternodes. Any POP Token Holder can claim the right to become a Masternode by holding 50,000 POP. No single entity has total possession of any piece of content, redundant data is stored across different locations, and nodes can be browser-based.

Think of the POP Network dCDN as the next evolution of torrenting but without sketchy software downloads poisoned with malware/spyware.

DYOR: Experience POP decentralized streaming LIVE DEMO now!

Check out the dCDN LIVE DEMO — https://thepopnetwork.com/#demo

Possibilities

Given the ability to monetize content with blockchain efficiency and align community incentives with a native token, media that held little value in the legacy system could flourish with the support of a passionate audience on POP Network.

Imagine a native-language YouTube or Netflix for fast-growing digital-first countries like Indonesia or Viet Nam. Or, think about musicians in China streaming on a native-language Spotify built for their expat audience in Africa.

The traditional streaming media value chain has no place for these kinds of content as they are deemed too costly to create for an audience that cannot possibly return value on the production investment. POP Network changes everything.

Streaming is only the first step and the potential applications are endless…decentralized Twitter, Facebook, web browsing! 👀

By marrying a hyper-efficient blockchain monetization model with a peer-to-peer distribution framework that brings distribution costs to near-zero, POP Network is tapping into the same insight Reed Hastings of Netflix and Jeff Bezos of Amazon have made driving their respective companies: The Human Race has entered into the era of mass customization.

As the Internet moves from a primarily text-based medium to an audio/video-based medium, the impact of this transition cannot be overstated. Over a quarter trillion dollars is up for grabs as the old gives way to the new.

POP Network is here to help you benefit from this power shift.

POP Network is live on testnet. Visit us to get development updates, launch information, and more.

POP Network

Building the new streaming economy

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