I want to tell you a story

Poppy
Poppy
Oct 30, 2014 · 8 min read


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What really struck us at the time was how the concept of storytelling had taken off even in this relatively conservative establishment. It was the story that counted, nothing else mattered.

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The story comes first – everything else is just implementation


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Make sure it’s bloody interesting


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Make your story human


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Get the shape right

https://www.youtube.com/watch?v=oP3c1h8v2ZQ

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Edit your story like a weasel feasting
on a chicken bone


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Know the rules …


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… then challenge them


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Authenticity is your friend

https://www.youtube.com/watch?v=XpaOjMXyJGk

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Poppy Magazine

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