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The future is at risk

Poppy
Poppy
Jan 11, 2018 · 6 min read


“Reputation, data and intellectual property can all be put at risk by the use of social media by the business and its employees, and when things go wrong, they can go wrong virally”

Racing risks
This is just one of the factors increasing the speed of risk — the rate at which risks can crystallise. We have a huge number of risks out there but it is up to the risk manager to identify which are going to crystallise. Social media is having a similar impact on risk velocity and is something risk managers need to be more aware of. You can see how rapidly problems can escalate from recent high-profile examples with BA, Volkswagen and United Airlines. Reputation, data and intellectual property can all be put at risk by the use of social media by the business and its employees, and when things go wrong, they can go wrong virally. Staff must be educated and media-management plans made in advance.


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