How to Build a Personal Landing Page Online

Control your image

Popular Science
Popular Science

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Photo: Igor Miske

By David Nield

What do people see when they search for you online? To control these results, you need a personal landing page. This hub lets you promote yourself to potential employers, advertise a freelance business, network with colleagues in the same line of work, or just help people contact you.

While full-blown websites can encompass a sprawling collection of links, blog posts, galleries, and other content, a personal landing page is much simpler — and easier to create. It includes only one or two pages that display the most important information you’d like to share about yourself.

When you decide to create a landing page, spend some time considering what you want to include. Start with a few quality, high-resolution images that present you in a good light — so avoid random, goofy Facebook photos. For text, put some thought into a short bio that describes who you are and what you want. To flesh that out, you might include some well-chosen links, perhaps to a portfolio of your work on a site like Flickr (for photos) or Dribble (for design projects). You can also link to one or more of your social media accounts, although you should make sure those accounts are up to date and don’t feature embarrassing posts.

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