The psychology of why we go Black Friday shopping (and how to get the most out of it)

It’s not all about the deals.

Popular Science
Nov 20, 2017 · 5 min read
Image for post
Image for post
Photo by Rob Stothard/Getty Images.

By Sara Chodosh

There are two kinds of people on Black Friday: the ones who stand in line, and the ones who think those other people are whacky. If you’re the latter, you may even spend your Friday morning watching news footage of the mayhem and…

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store