[Video] How to: Bring retail boards into the digital era
Hear from Susanne Given, Chairman of Made.com, share her years of knowledge and experience on how best to approach retail boards resistant to the digital era.
Susanne and Michael Langguth, COO & Co-Founder of Poq, discuss the evolution of the consumer eras, from physical era to multichannel and omnichannel retail. With the majority of consumers becoming millennials in the coming years, retailers are feeling increasing pressure to place greater importance on digital channels. Convincing a board of an app commerce strategy should differ dependant on the mindset of the retail business.
Don’t miss your chance to hear from more of the industry’s leaders and experts in shopping app strategies at #AppCommerce 2019.
Originally published at https://poqcommerce.com on May 21, 2019.
