Window shoppers placed 20% higher value app orders on Black Friday

House of Fraser used the Augmented Reality feature in its iOS app to launch shoppable windows across store locations in the UK and Ireland this Black Friday. We’re excited to be able to share some of the results of this initiative.

The highest number of shoppers scanned the store windows at 8am, before stores opened their doors. The Augmented Reality feature proved popular with shoppers throughout the day, with sales generated through the feature peaking in the evening around 8pm.

Passers-by who scanned the shop windows spent over twice as long browsing the app and placed orders that were 20% higher in value than the average order placed on the app during Black Friday. App installs were also 116% higher on Black Friday than they were for an average day during the rest of the week. The windows could be scanned with the ‘Scan to Shop’ feature in the iOS app, which uses Augmented Reality technology by Layar.

Oyvind Henriksen, our CEO and Co-Founder, commented “Compared to last year, the UK retail industry saw a fall in like-for-like store-generated sales, but an increase in online sales. Initiatives such as shoppable windows create experiences that truly unite online and offline. House of Fraser has proven that creating more engaging experiences for window shoppers will open up new possibilities for generating revenue and increasing traffic.”

During Black Friday, the highest revenue was generated by apps at 7:00am and 11:00pm across the Poq platform — times during which the physical store locations are shut. This highlights the complimentary role that apps play in multichannel retail.