The SexTech entrepreneurs who crowdfunded pleasure

Alexandra Fine often says she wants to make the world a happier place, “one vagina at the time.”

But while that might seem like just another take on the Silicon Valley joke, fixing the “pleasure gap” is no laughing matter. Women are four times more likely to describe recent sex as “not at all pleasurable,” and that’s simply not OK anymore.

So it’s no wonder that when Fine — a Master in Clinical Psychology from Columbia who co-founded Dame Products with Janet Lieberman, an MIT-educated mechanical engineer — took its innovative vibrator design to Kickstarter last year, it made nearly eight times its original $50,000 goal.

Up to 70% of women need clitoral stimulation to orgasm, and Fin sold itself on an intuitive design that enhanced the natural movements of intimate touching by adding that clitoral stimulation for women to sex between couples.

Almost 5,000 backers signed up before the campaign closed, and more are placing orders on the website every day. So it’s fair to say that Fine and Lieberman have struck quite a chord with the community.

This followed from the huge success of their previous Kickstarter product, Eva (a hands-free, strap-free clitoral vibrator that a woman can wear during sex), which quickly became the most highly funded adult product in the history of online crowdfunding — raising $575,000 in just 45 days.

A. Bonasio in association with thespotlive.com

Originally published at futureofsex.net on April 17, 2017.
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