Connecting first home buyers with a mortgage broker

Customers looking for help can easily search and find a mortgage broker.


One part of REA Group’s mortgage business is to offer direct assistance to people via mortgage brokers. Therefore, we needed an easy way for users to search and find brokers. In addition to that, we also wanted to build on Google’s page rank mechanism, to boost our mortgage broker to the top of the results.


All search and listing pages (e.g. all brokers in a suburb), as well as profile pages, are heavily geared towards Google. This has not only positioned them higher but makes the Home Loans business more visible. The broker search application itself is straightforward: Users can browse per state and cities, or filter brokers via suburbs.

My role

  • Detailed visual and interaction design for responsive web
  • Facilitation of 30/60/90 reviews with company stakeholders
  • Detailed design and interaction specification for delivery team
  • Development support throughout delivery phase
  • Ongoing optimisation and experimentation
User flow.
Detailed specification of all elements.
User stories mapping to UI.



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Bjorn Amherd

Bjorn Amherd

Product design lead. In the last 20+ years, I successfully delivered concepts for carsales, REA, Myer, HESTA, Bunnings, Optus, Fisher & Paykel and many more.