Creation of a new lifestyle channel for realestate.com.au
With over 30% of Australian property owners identifying themselves as property improvers interested in renovating and decorating, realestate.com.au/lifestyle delivers market-leading content to give people personal insights and inspiration about creating and styling a home.
The first job for me after joining REA Group was to help launch a new content experience for Lifestyle.
It is a video- led content experience that connects our brand to a wider audience of home owners, decorators and property improvers, all of whom are seeking inspiration on ways to create their perfect space. (via REA Group annual report)
My work included information architecture, wireframing, and visual design mockups for all page templates and modules. During development, I was the gatekeeper for everything related to Visual Design and User Experience.
