How realestate.com.au employed user-centered design methods to create an industry-first experience

Bjorn Amherd
Portfolio Bjorn Amherd
1 min readJun 5, 2018

The original post was published on the REA Group blog.

In September 2017, realestate.com.au launched an industry-first property finance experience for Australians to help find mortgage brokers. This brand new experience, built on user-centred design, combined the property search journey on realestate.com.au with the property finance journey.

Australian home buyers can now apply for conditional approval as they search for properties, from a brand they know and trust. Our team of mortgage brokers can visit home buyers and recommend a great home loan deal from our trusted panel of over 35 lenders.

Our goal was to showcase our national team of mortgage brokers, and allow home buyers to browse, search, and find mortgage brokers in their area.

👉🏻 Read the full article on the REA Group blog.

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Bjorn Amherd
Portfolio Bjorn Amherd

Product design lead for the dealership experience at carsales. 20+ years experience. Worked for REA, Myer, HESTA, Bunnings, Optus, Fisher & Paykel in the past..