Reimagining how Australian renters apply for properties

This project delivered a fully integrated application process for rental properties within the ecosystem.

Bjorn Amherd
Portfolio Bjorn Amherd
2 min readJul 17, 2020



REA Group bought the rental applications platform 1Form in 2014. Because of latent user experience (mobile-unfriendly, more than 120 questions) and security concerns, REA decided to reimagine 1Form from the ground up and to integrate it into the site.


The number of questions was reduced dramatically (~ 25). People can apply for rental properties on, thanks to their centralised rental profile that saves all answers and documents for later. All flows were designed mobile-first but also take into account that a large group of users still prefer a desktop experience when filling out forms.

My Role

  • Low-fi and mid-fi wireframes to define scope and requirements
  • Definition of all user flows
  • Validation of flows and designs with multiple user tests
  • Detailed visual and interaction design for responsive web (in Figma)
  • Extension of REA design system components
  • Facilitation of 30/60/90 reviews with company stakeholders
  • Development support throughout the delivery phase
Early wireframes.
Interview guidelines.
Clickable Axure prototype with dozens of variables storing all user data.
Excerpt of a user test report.
Screenshot of my Figma file.



Bjorn Amherd
Portfolio Bjorn Amherd

Product design lead for the dealership experience at carsales. 20+ years experience. Worked for REA, Myer, HESTA, Bunnings, Optus, Fisher & Paykel in the past..