Nomo FOMO’s Website Redesign
Building a new platform from the ground up
Test Our Prototype
Team:
Myself, Julia Cohen, Ashley Monaco, and Sarah Ross
The Project:
Nomo FOMO is a startup looking to bring travelers together through social community and engagement. Their mantra can be summarized as aiming to enable connections online so user’s can connect offline. Our team was brought in to help find a new target user and build out their mobile platform.
With a 3 week timeline, we conducted contextual inquiries on their existing site, user interviews on all kinds of travelers, and a competitive feature analysis to see how the top players in the market designed their platform before diving in on the design process.
My Role:
I was one of four UX designers on the two-week project. Though we all chipped in a bit on everything, my focus was primarily in user research, design testing, and subsequent iterations.
User Research
Contextual Inquiries (C.I.’s):
I conducted three of our team’s five total contextual inquiries. Our client’s product was still in beta and was grounded in little user research, so our C.I.’s served three purposes:
- Pain Points: What are the challenges users encounter on Nomo FOMO?
2. Features: Which features provide the most utility?
3. Navigation: How do users navigate through the existing product?
User Interviews:
I conducted five of our teams ten total user interviews. Similar to the C.I.’s, our research focused strongly on discovery and learning more about who the target user’s of Nomo FOMO might be. Because of this, we interviewed a wide variety of individuals, from business travelers, to social travelers, to “digital Nomads” that work remotely and are always on the go.
The Objective:
- Lifestyle: What is the mindset of users who travel the most?
- Discovery: How do users decide where to go and what to do?
- Group Travel: What are preferred platforms for communication and coordination, and why?
Synthesis
To begin honing in on the issue, we used affinity mapping to group quotes and observations from our interviews to discover themes and meaningful insights.
Personas
We developed a primary persona from our research to clarify our users’ problem and the existing opportunities to better serve them.
Primary Persona: “Social” Seth
Work, relationships, and location have begun to distance Seth and his friends. He feels like they’re not as “tight-knit” as they once were, and he wants to plan a group trip to bring them together.
Solution:
First Wireframes:
Design Iterations:
Results:
Here’s how the iterated, high-fidelity versions of our solution look:
Our designs are currently being worked on by Nomo FOMO’s development team, and they will be basing their mobile platform off of our work.
