My passion lies in creative direction and brand strategy. I partner with brands entering or creating new markets and help them relate with new audiences. I collaborate closely with my clients to turn their vision, high-level strategies and capabilities into intuitive, thoughtfully designed products informed by consumer insight on trends, behaviors and needs. I’ve successfully led growing brands, managing teams and collaborating with founders, leadership and cross-functional stakeholders. My experience spans agency, in-house fashion, start-up and freelance; I’ve worked with brands including: Nike, Saks Fifth Avenue, ASOS, Elysium etc. I pair global perspective with local understanding from working and living in San Francisco, London, Tokyo and New York and have received recognition and numerous high profile awards, such as Cannes lion, FWA, Clio, D&AD etc.