American Eagle Outfitters
Conceptualized and visualized comprehensive strategy for American Eagle outfitters; helping them elevate the brand’s digital presence.
As art director at SapientNitro I focused my time in e-commerce, user-driven design and multichannel brand experiences. I lead and directed internal and external creative teams on projects from concept to completion.
- Assisted AEO executive team identifying key development areas based on competitive positioning and market research.
- Helped facilitate early stage ideation/sketching brainstorms cross teams for a more time efficient workflow.
- Collaborated with internal team across user experience, content strategy and front-end engineering through ideation to final iteration ensuring all business needs are taken into close consideration and being executed on.
- Delivered functioning responsive e-commerce prototype which illuminated key development areas to help client elevate their brand’s digital presence and establish preeminence among competitors.
Collaborated with client stakeholders throughout the project, shared early stage sketches to narrow down focus areas and prioritization to gain value and time efficiencies.
Worked agile with front-end engineers to test and iterate features from sketch to final design) and prototype.
Creative director (Design): John Conroy
Creative director (UX): Judith Bartels
Strategy: Marisa Knopman
Content strategy: Seetha Raj
Font-end developer: Will Davidow
UX designer: Adam Stubbs