Senior Designer, AKQA | 2009–2011

Nike Women

As Senior designer at AKQA I led Nikewomen.com re-design, involved in the development of Nike Training Club iPhone and iPad apps and strategized and art directed global campaigns.

  • Managed internal/external stakeholders and delivery teams to ensure that ongoing work is innovative, effective, on brand and delivered to budget and time.
  • Strategically validated how ultimately, the creative work generates revenue growth for the agency and client.
  • Delivered and ensured all global concepts were on brand, scalable and visionary.

NikeWomen.com redesign
Led the creative aspect of Nikewomen.com re-design across 18 countries and 16 languages ($14 Million budget). Established Nike Women as a more fashion forward brand with an elevated design esthetic and lookbook solution to reach new markets and audiences.

  • Managed the retouch of imagery, video content and translation. Insured quality control across 16 parallel localized websites.
  • Managed a team of 5+ developers though the html 5 build pushing the team to break boundaries and use html 5 in new ways.

This project along with the Nike training club app laid the foundation for the “new” Nike Women brand, going away from its usual dotcom communication focusing on training and products, and instead combining the Nike Women athlete with fashion, to reach a broader audience of women.

The concept, along with a though out user experience and completely new design esthetics led to a massive growth in sales right after the launch. Various metrics measuring the sales rising in America with 71% within the first two months.


Nike Training Club 
Involved in the development of the award winning Nike Training Club iPhone and iPad apps. Early stage ideation, assets. Concept and art direction on supporting campaigns including video content, online media, social strategy, in-store Artwork etc.

  • Organized and art directed video shoot, managed from initial idea to final product.
  • Managed supporting campaign projects, including website, app, eCRM, OLA, social strategy, and campaign films, ensured all creative work was delivered on highest possible standard and always innovative and relevant for the audience.

Nike Free + Nike Training Club | Lock up for site, in-store and print and digital marketing.

Seasonal Campaigns
Created innovative, insightful and strategically solution to keep pushing the brand further in the digital and social space, helping the brand to launch new key products (Nike Free shoe, Nike Legend Pant, Nike Victory bra), increase sales and build the Nike Women community and brand awareness.

  • Focused on trend research across digital innovation, social and mobile shopping and mobile marketing.
  • Fully emerged in target group and market research and strategy to provide insightful recommendations to senior level stakeholders, ensuring relevance across all deliverables.
  • Managed internal creatives and third parties. Presented and sold work to client.

My roles
Senior Designer January 2011 — July 2011
Designer July 2010 — January 2011
Associate Designer October 2009 — June 2010

Awards & Recognition
Bronze, Cannes Cyber Lion
Winner (Mobile sites and apps: Sport), Webby
Gold, Lovie Awards
Bronze, Clio
Mobile of the day, FWA
Winner, IAB Creative Showcase
Best Use Of Mobile, New Media Age
Featured in the Wall Street Journal (best Apps of the year), Creative Review

Creative team
Art director: Nick Bastian
Creative director: Masaya Nakade
Copywriter: Melissa Reitano