Art Direction, SapientNitro | 2014

Pirch

Conceptualized seamless in-store and online experience by strategically leveraging digital and technology.

[Pitch] Created an all channel customer focused narrative from initial engagement to post purchase, towards next.

  • Closely collaborated with user experience and copywriter to execute and align on all touch points throughout the customer journey
  • Communicated and sold design direction, concepts, and storyboards through presentations to internal leadership
  • Art directed (still and video) showcase clearly articulating the concept to client
Step 1 | Inspire

Based on customer data the first step of the journey in home remodeling begins online; researching vendors, browsing inspiration and exploring possibilities based on aesthetic preference, trends, needs and costs.

Proposed an intuitive, guided and inspiring journey to explore, play and fall in love. A digital platform where customers can easily save, share and access research and inspiration at home, on the go and in-store for a seamless experience.

Step 2 | Educate

Visualized ways to enhance and connect the physical in-store experience making the process effortless and seamless for the customer.

Created an authentic multi channel experience giving interior advisors more channels to connect with customer throughout the purchase process. proposed ideas to ease decision making with comprehensive product comparison tools.

Step 3 | Maintain

Having interior advisors across multiple channels allowed for continued conversation post purchase and a way to maintain customer relationship by answering questions, attend to issues or kicking of the next project.

The online tools lets users document and share project experience and output, and helps keep track of product manuals and warranties.

Credit
User experience: Özge Kirimlioglu
Copywriter: Silas Ruppe
Creative Director: Christina White