Saks Fifth Avenue
Drove the design and vision for Saks digital across all categories; led and enabled team of in-house designers and freelancers.
- Oversaw day-to-day operations to ensure my team delivered cohesive, on point designs across eight categories, 50+ brands.
- Introduced streamlined workflows, improved communications, provided clear guidance. Aligned resources to secure a 30% time efficiency.
- Led site redesign, COOP (brand) initiatives and seasonal creative; leveraged analytics and performance metrics to continually assess, evaluate and deliver impactful design
- Improved relationship and cross-functional collaboration with merchandise team, marketing teams, copywriters, editors and external stakeholders to ensure alignment with corporate and business unit strategies (providing and encouraging up-down communication)
- Managed team composition, re-structuring and hiring. Mentored direct reports, helping to match individual passion and growth objectives with team priorities
- Involved in the process of transitioning to at AEM platform (CMS and front end). Advised on creative needs and platform requirements from a visual brand perspective.
I created a more streamlined workflow by learning team pain points; improving processes, briefs, functional and cross-functional up/down-stream communication. I built a framework with standardized templates and clear brand guidelines.
A more aligned workflow secured +30% in time efficiencies across the team, time re-invested in building a more creative culture grounded in growth, knowledge sharing and proactive creative initiatives.
Going away from an outdated waterfall model where stakeholders worked in silo I inspire ways to collaborate throughout the process which resulted in better output, improved relationships and more ownership, overall improving moral and culture.
I mentored my designers to proactively evolve their categories of responsibility. Look to metrics, learn business objectives and gain a better understanding of marketing strategies, as well as evolve and align Saks’ visual narrative. Evolving from a marketing and merchandise driven culture to one influenced by design; going away from an extensive, longwinded process of making design overhauls, we introduced smaller incremental changes, continuously exploring solutions and closely monitoring performance, iterate to maximize conversion.
Total Page: Average demand +22.5% QoQ
“Want. Need. Love”: Increased average demand +77% QoQ
Total Page: Average demand +11.7% QoQ
The Want List: Average demand +188% QoQ (out-performing all other features combined)