Case Study: Lucro Solutions

Make Better Decisions, Faster


Lucro Solutions, a healthcare startup based in Nashville,TN, is a digital platform that helps healthcare organizations evaluate and choose the right vendor partners. By linking healthcare buyers with sellers of innovative healthcare products, Lucro has reinvented the outdated purchasing process and accelerated decisions.

When I arrived at Lucro in August of 2016, I was the only designer for a company of 13 people. I managed multiple tasks, like working on with the product team, engineering team, and marketing team, simultaneously to fulfill their design needs. For the most part, I worked directly under the co-founder and S.V.P. of Product and was given the opportunity to completely redesigned the app. While I was employed there, I created their current style guide as well as their design culture.

Lucro was a great challenge for me as a designer because it was the first time where my primary focus was web design. My specialty is iOS and Android design, so there was a little bit of an adjustment for me when I started. In addition, Lucro is a two-sided platform. I had to design for both Healthcare Organizations as well as Vendors. The was the first time where I worked on a multi-sided platform for buyers and sellers.

Platform 1: Healthcare Organizations

Lucro is created by healthcare leaders with a deep knowledge of healthcare buying cycles. They helps healthcare organizations make better, faster purchasing decisions while lowering risk.


Teams at healthcare organizations create boards to advance company initiatives. Boards make it easy to privately request information from vendors that can help hospitals meet their goals, work together as a team, and choose the best solution.

HCO Home


Board teams can easily consider vendor submissions and narrow their applicants, as well as discuss their evaluation and send follow up questions to vendors. Direct product comparisons are available at the click of a button.

Lucro’s Submissions page for Healthcare Organizations


Once a selection has been made, vendors are appropriately notified, and the organization maintains a record of the vendor selected, diligence completed, and participants involved.

Pinned Products in Boards

Platform 2: Vendors

Vendors have an opportunity to become included when healthcare organizations are making purchasing decisions relevant to them. They get to educate people on products and services, discover open projects that healthcare leaders are actively trying to solve, and pitch their products to those looking for their solutions.


Vendors can submit their products to open boards for consideration by the organization. The name of the organization is private, but the problems they’re trying to tackle or goals they want to meet are available for vendors to submit relevant products.

Vendor Homepage

Your Solutions

Vendors can view, add, and update their solutions right in their solutions area. This leads to a quick and painless way for vendors to add new products and solutions to Lucro.


Vendors can see the progress of their submissions and as well as the actions taken on it. They can also see outstanding requests that need action.