Digital Art — What is it, and Who’s Rocking it?
Intro
We’ve become normalized to innovation; we’re bombarded with new inventions on a daily basis, and few technological gimmicks now have the ability to really wow our eyes open. The fashion industry too, save for Lady Gaga’s “meat suit,” is failing to impress, as the millennial generation is becoming more and more desensitized to things that would have otherwise seemed extreme. Now combine the two worlds of fashion and technology and maybe, just maybe, a product could result that would really shake us off our rockers . How about projecting digital art onto a t-shirt, or a sweatshirt — or in other words, a moving image onto your clothing. Posh_space is among the leading innovators in this industry: providing a marketplace for digital artists to share their work in accordance to different brand clothing items. But first and foremost, it’s important to understand: What exactly is digital art and who are some of the leading names in the digital art world?
What is Digital Art?
The term “digital art” is rather self-evident: artwork that’s made with the application of digital technology. The 1960s gave birth to a series of artists who were the first to make computer-generated art from algorithms. Nowadays, the term has expanded to a variety of practices including 3d installations, Virtual Reality and multimedia art.
The Hottest Names and in the Contemporary Market
Digital art is experiencing a mass breakthrough all over the world. From individual artists and designers, to festivals and exhibitions — here are a few of the biggest names in the digital art world.
Kyle Macdonald — ”pplkpr”
In his bio, New York based artist Kyle McDonald first and foremost states that he is an artists who “works with code” — a modest statement for an artists with a ridiculously wide range of practice. From 32 topographical maps, to real time face tracking and substitution experiments, to generative sculptures printed with 3D printers and to helping build open-source creative coding platforms like OpenFrameworks, Mcdonald is the DaVinci of the contemporary digital art sphere. He often collaborates with fellow digital artist Lauren McCarthy, a union that sparked the project “pplkpr,” (pronounced ‘people-keeper’) — a device worn around the wrist like a watch that can sense users’ emotions and automatically provided with tips on how to improve their social lives, like “unfriending” a new acquaintance that the device feels will not be a beneficial or positive connection.
Sara Ludy
Sara Ludy is a prominent Los Angeles based artists who’s pixel works are of a truly sublime quality. Her animated GIFs and 3D renderings are full of references to the Internet and the virtual space. In her recent project Vapors, Ludy developed a a collection of “digital scent bombs” that work to perfume the Internet. Her experiments also range in 3D instillations and video art. Her mesmerizing works are currently on sale on artsy.net, but through Posh_space fans of her art will be able to buy her works to project right onto their clothing.
Festival Circle of Light — Russia
Light worshippers and fans of major light installations from all over the world gather annually at Moscow’s International Festival “Circle of Light”, an awe-inspiring event where light designers and experts in the field of audiovisual art project their designs onto buildings across the capital. Every Fall Moscow transforms a center of vivid light flows — colorful large-scale video projections unfold on its Orthodox churches, fabulous installations illuminate the streets and fantastical multimedia shows that use light, fire, lasers and fireworks imbue visitors with unforgettable impressions and vivid emotions.The artists assemble from all across the world, and their designs can certainly be found on the Internet and transplanted onto clothing.
Google and “Devart”
In June 2018, Google launched a new competition, that strives to provide digital artists with a way to gain exposure. The winners will get to feature their works alongside three well-known digital art pieces at the summer exhibition “Devart” in London, that exists under the motto “using technology as an artistic canvas”. The participating digital artists- considered veterans in this field — include the creative duo Varvara Guljajeva and Mar Carne, as well as artists Karsten Schmidt and Zach Lieberman. The Devart project intends to familiarize visitors with the digital art world through lectures and workshops, where they’ll learn about the experts in the field as well as the nuances of the practice itself.
