EVOLve_02: Madilynn Beck [2/8/2022]

Published in
3 min readFeb 9, 2022


Madilynn Beck: Founder, CEO, and Psychotherapist at The Better Spot, HQ’d in Chicago.

This is the second in our #EVOLve Series with one of our favorite @posi2ive community members. Madilynn has been active in our weekly *VC Impact* community roundtables on Twitter Spaces [each Friday 3:30pm PT]. In this self-paced and self-authored interview series, we ask impact Founders / Investors what they are doing to change the world, and why they’re motivated to focus on their area of impact. Hope you all enjoy!

Twitter: @MadilynnBeck

Ask the questions I haven’t thought of yet. As a Founder, and having my role be 50% teacher and 50% student, I welcome every opportunity to learn, improving myself and my company.

The Interview

Top 3 Sustainable Development Goal (SDG): 3: Good Health / Well Being, 8 Decent Work / Economic Growth, 9: Industry / Innovation / Infrastructure

Impact verticals your venture focuses on: Digital-Health, Future-of-Work, Health-and-Wellness

Please share what you’re building, your professional background, and what inspired this venture.

I hold a BFA, MEd and MFT. I spent 14 years in entertainment and brand development, between NYC, Chicago and LA.

As a storyteller turned vessel of stories, I returned to the village and realized a significant amount of our ailments are born of attempting to heal alone. This led me to sow The Better Spot, a culturally humble, cost-conscious wellcare hub, prioritizing the practitioner so they can prioritize their clients.

What’s the impact focus of your venture? And how do you plan to measure impact?

Our impact focus is on collective holistic wellcare, starting with serving the forgotten 50%; the practitioners and clinicians that provide society with care. We measure our impact through accountability, qualitative data, and extensive marketplace response metrics.

What’s driving your impact focus?

What’s currently driving our focus is the rising suicide statistics among the practitioners of the healing community. However, our overall driver is the apparent need for support (i.e., capital, infrastructural, communal) for wellcare professionals.

What are some obstacles standing in the way of the impact you have planned?

Capital is the primary obstacle due to the need for a physical space and technology development.

How do you stay motivated?

My caseload. As a practicing Psychotherapist the thought of being able to 100X my individual impact on the daily, is endless fuel.

Tell us about your market, customers, and team.

The Better Spot’s target B2B market is the emerging non-pharma clinician, with 1–5 years of professional experience living in short commute to major metro areas. B2C market is the wellness aware individual, 21+ , within 25 miles of a metro.

Our team is the diverse and equally dynamic Advisory Council is comprised of; Christina Wren (Performer/Executive Prod./Media Influencer of Warner Brothers Entertainment), Rene Montelongo (Start-up Branding Expert), Brionna Ned (Wellness Founder, Zach Krasman, Sr. Dir. Compass Realty), Elaine Vorberg (Partner and Corporate Attorney), and Paul Burke (Real Estate Tech Founder).

How do you keep yourself healthy — e.g., mentally, physically, emotionally?

Daily prayer, meditation, laughter and weekly therapy keep me on from falling off the rails.

What are you currently educating yourself on?

I’m currently eyeball deep in green operations for the opening of my inaugural HQ.

What books, podcasts, or newsletters should our community read — to better understand your area of impact?

Radical Empathy (Podcast), Man+Machine: Eps6 (Podcast), The Healing Organization (Book)

What do you do outside of work, that you like to brag about?

I’m a badass cook, and could become a professional singer without question.

How can the @posi2ive community support your efforts? (*Not public solicitation, nor securities offerings)

Ask the questions I haven’t thought of yet. As a Founder, and having my role be 50% teacher and 50% student, I welcome every opportunity to learn, improving myself and my company.

Copyright 2022, all rights reserved. If you’re a Founder / Investor focused on VC Impact, we’d love to invite you to share your story here with the posi2ive community.




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