S3_E8: Laurel Mintz

Laurel Mintz at Fabric Ventures

RECORDING HERE for 30 days: Give a shoutout on Twitter!

Such a joy to interview Laurel at Fabric Ventures, live on Twitter Spaces with the posi2ive community. She took us way back to her first experiences discovering she wanted to be a lawyer, after growing up in Los Angeles — inspired by her parents who lived on a commune and were in the import/export business. She found herself going to an ivy league school, getting both an MBA/JD at Rutgers. She quickly discovered her passion for business, running an family SMB with 50+ people under management.

For the past 15 years she’s been a leader in all things marketing and branding via Elevate My Brand, and shared some outstanding knowledge about digital marketing and strategies around different marketing channels she feels are overlooked. We were so impressed by her helpfulness and willingness to lean into complex situations with Founders in the community.

Laurel believes strongly in teaching Founders to stand in their own power, and provides such a great toolset to help them create emotional pull through brand building, marketing, and early investment.

A few book recs she made: START WITH WHY by Simon Sinek, TRACTION by Gabriel Weinberg

We’ll take next week off during Thanksgiving US holiday here, and will be back at it on 12/2/2022 with Katharine Hawthorne from The Builders Fund.

Upcoming Events:

My Next Electric: 2022 ALL-ALUM Unconference (Dec 10: Virtual) https://www.eventbrite.com/e/my-next-electric-2022-all-alum-unconference-tickets-467921595087

DueDash x The Incubation Network Demo Day (Nov 28, 2022) https://www.runtheworld.today/app/invitation/47342

Transforming Sustainability Through Gamification (Nov 29th: Virtual) https://www.eventbrite.co.uk/e/transforming-sustainability-through-gamification-tickets-452436197847

GetEquity (19th Nov: Lagos) https://www.getequity.io/startup-festival/

Boston Veterans In Residence Showcase (Dec 7: Boston) https://www.eventbrite.com/e/boston-veterans-in-residence-showcase-tickets-464660761847

Slush Startup Event (Nov 17–18: Helsinki) https://www.slush.org/events/helsinki/

What We’re Reading:

Keys to Unlocking DeFi (Greylock Seth Rosenberg )

The Verticalization of B2B Fintech (Cowboy Ventures)

American Dynamism (a16z)

The Reshoring Dilemma (Countdown Capital)

9 Predictions for Data in 2023 (Tomosz at Redpoint)

Deep Geothermal — One Renewable Energy Source To Rule Them All? Deep Geothermal — One Renewable Energy Source To Rule Them All? — CleanTechnica

CEO Gender ‘Primary Determining Factor’ To Get Funded: 48,000-Company Study https://www.forbes.com/sites/johnkoetsier/2021/02/09/ceo-gender-primary-determining-factor-to-get-funded-48000-company-study/

How to Survive the A.I. Revolution (Stanford) https://www.gsb.stanford.edu/insights/how-survive-artificial-intelligence-revolution

Building to care for the modern family #FamilyTech https://bettychang.xyz/family-tech-market-map/

VC ownership at exit https://blossomstreetventures.medium.com/vc-ownership-at-exit-61e05c950773

Disclaimer: No advice offered by any of the hosts / guests in our show. This is intended for entertainment and informational purposes only. All rights reserved 2022 by @posi2ive. If you’d like to be a guest on the show, or would like to invite others to be interviewed, please email us here.