How to Effectively Communicate with Your Customer

Mounika Kannan
PositiveNaick Analytics
3 min readJun 15, 2019
Chatbots

Effective communication is the key to building a good relationship, not only with customers, but also with professionals. Let’s look at how communication works from a business view. There are various types of customers, persistent, affluent, frugal, and much more. Every customer differs from one other to other. It has to be clearly understood what type of customer they are. This plays a vital role from a business perspective.

Social media reactions:

Most interactions that happen in social media with customers provide a bit of empathy in our social interactions. If you know human psychology, you can communicate with your customers much better. Once you understand who your target customers are, then you will not provide prevaricate.

Here are a few ways to effectively communicate with your customers

On the customer’s side, their bottom line requirement has to be met. At present, there are a number of ways to communicate with the customer such as social media, live chat, chatbot, 24*7 services and so on. Every business customer service differs from one sector to another. Look into how easily you can communicate with customers.

Chatbot moves:

Don’t make your customers wait, whether it’s on phone or email. A customer should never be kept waiting for service. In this case, you can automate your calls to support customer queries. You can enable live chat and chatbots on your website so you can chat with customers. This is what supports your customer’s requirements. While speaking with customers, you need to maintain a conversational flow which leads your customer to purchase the product. The conversation has to be enticing for the customer. Once you understand customer ideology, you can create an amiable conversation.

Connecting customers for your business is not easy. For this, have an empathetic conversation with your customers. But this takes time, time to understand how to solve your customer’s problem. Using positive words rather negative helps your customer create a positive image about your company. The conversation you’re having with your customer will make them understand what the solution is all about. Effective communication with customers can gain customer loyalty.

Tools are available to interact with customers, like live chat and chatbot. Here, customers can raise tickets and ask queries. This will be done in a fraction of second. The right tool will help customer services and will be more productive and efficient in handling customers. Social media plays a major role in providing customer support.

In social media, anything can go viral in an instant. It’s an integrated medium to communicate with customers and is found to be an effective channel for customer service. It’s important how you communicate with customers in social media because there will be millions of customers who use social media. There is a customer who may post unwanted comments about you, thus creating a negative impression on new or potential customers. Before entering into a market, you need to know your customers activities, so you can expect what they’ll do once you start doing business with them.

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Mounika Kannan
PositiveNaick Analytics

Loquacious sales lead. Hoard to spend on travel & shopping. Fond to be creative. Journeying now with PositiveNaick Analytics.