The Right Customers At The Right Time

Scott Belsky
Feb 9, 2017 · 5 min read

1. Willing Customers: Most willing to try your product, and try again.

2. Forgiving Customers: Most forgiving of your barely viable product.

3. Viral Customers: Most viral about your product.

4. Valuable Customers: Most valuable over time (LTV).

5. Profitable Customers: Most profitable over time.

Wait For It…

Positive Slope

Insights on crafting products, teams, and progress.

Scott Belsky

Written by

Product Obsessive & Investor; Chief Product Officer, @Adobe; Founder, @Behance; Venture Partner @Benchmark, Author Making Ideas Happen http://scottbelsky.com

Positive Slope

Insights on crafting products, teams, and progress.