Gen Z Comes of Age
The Spring 2018 edition of POSSIBLE POV is here.
For this issue, we turned our attention to Gen Z and examined how these new kids on the block are changing the marketing landscape — from mobile and social, to commerce, content, and gender — and what brands must do to stay relevant in this new world order.
Gen Zers are coming of age and entering the workforce, and this makes brands, marketers, and the industry at large pay attention. They’re digital natives, culturally aware, constant access/WiFi in their pockets — 96% own a smartphone and half are spending 10 hours a day online. There is no online/offline. It’s simply life without boundaries.
And so we’ve gathered insights from our agency’s thought leaders to help our clients, colleagues, and partners identify trends, discover new opportunities, and understand the implications for brands.
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