What is No-Code? Should you build your next project without a development team?
Some days ago, I read a newsletter about marketing for startups, that featured some common errors in the creation and iteration of websites for these types of companies.
The body of the newsletter touched on common themes. For example, it said that the copy had to have a meaning and that the branding has to be consistent. But what caught my attention was that one of the most common mistakes was “not using Webflow or WordPress”.
I don’t completely disagree with that statement. For a startup site…
Competitive marketing is all about asking the right questions, at the right time, but: Who’s being left out of the conversation?
In the last two decades, marketing has evolved past television commercials and magazine ads, and into social media posts, influencers, and omnichannel content marketing campaigns.
With the shift from traditional media to digital media and from outbound to inbound, marketing went from faceless corporations erecting billboards and composing radio jingles, to brands creating (and sometimes emulating) one-on-one interactions with customers.
This conversational approach to marketing has been reasonably named “Conversational Marketing”, and today, it mostly relies on chatbots, emails, voice-commanded devices, and strategically implemented messaging platforms.
In this post, we’ll take a look at conversational marketing, how and why it…
A brief note about our present and our plans for the near future
Some time ago, I listened to a very knowledgeable designer criticizing the rebranding of a public office for an hour straight. While I didn’t agree with everything he said (I rarely agree with anyone fully), some observations of his have stayed with me.
For instance, he said that a rebranding should be a direct consequence of an internal change in a company’s culture and operations. Paraphrasing:
“A rebranding’s message is ‘we’ve changed so much that we’ve even changed how we look’”.
At Post*, we’re changing. We’re changing slowly. Rather than changing, we’re becoming. …
6 strategies we swear by when marketing in the crypto ecosystem
In the last couple of years, blockchain technology and cryptocurrencies began to reach increasingly wider audiences. Thus, exchanges, custodial wallets, and Dapps became accessible to those with no technical background or “insider” contacts.
While crypto is being welcomed with open arms into e-Commerce, Bloomberg et. al recognize a “rising Bitcoin adoption tide”, and institutional investors have given up their initial incredulity, we’re years away from true mass adoption. Cryptocurrencies are yet to be as intertwined into the fabric of our daily lives as, for instance, social media.
Aside from more “objective” access barriers, such as the price of Ethereum gas…
Why “Going Viral” is not a sustainable marketing goal.
More than half of the world’s population is on the internet. And recent studies carried out by GlobalWebIndex about the international evolution of social media show that during the Covid-19 pandemic, the average time spent per day, multi-networking between different social media sites and messaging apps, has risen to approximately 2 hours and 24 minutes per user.
Nowadays, almost every person is drawn to different platforms. Be it our parents posting embarrassing pictures of ourselves when we were kids on Facebook, local flea markets selling through Instagram, journalists on Twitter, etc. …
You know you should blog. But, what does it take to develop a successful content marketing campaign at this point?
According to stats compiled by the Content Marketing Institute in 2017, small businesses that blog receive 126% more leads than their non-blogging counterparts. And approximately 61% of US adults have made a purchase guided by a blog post.
There’s no doubt about it: Content marketing (and most specifically, blogging) works. But there’s far more to blogging than just writing articles and posting them on your site.
A knee-jerk reaction would be to bring up SEO. Yes, having a company blog will benefit your website. It will create opportunities for backlinks, and it can help you rank for relevant keywords.
But…
What Elon Musk, Beauty Gurus, and Bitcoin can teach us about influencer marketing in 2021.
It’s no news that the internet, and more specifically, social media, have completely changed the marketing landscape. From inbound methodologies to precisely-measured search engine marketing campaigns, to memes.
Some trends can be seen as refined iterations of previous approaches, while some are so characteristic of our times, that they would have been materially impossible just a couple of years ago.
In this post, we’ll take a brief look at two diametrically opposed cases: Personality-driven brands that communicate through memes and YouTube “drama”; and headless brands with no official discourse, whose meaning and value fully depend on a decentralized community.
A New Kind of Celebrity CEO
Perhaps…
How to know whether memes should be part of your marketing strategy, plus some do’s and don’ts.
Lately, the question of whether brands should meme has taken on a new popularity. In the last few years, everyone from KFC to Gucci has done some sort of memeing (successful or otherwise), and the use of memes as part of social media strategy is only increasing.
So, before we reach peak brand memes and what was once fun begins to be viewed as contrived and desperate (Remember 2018–2019 fast-food Twitter?), let’s examine some reasons why you should meme, some reasons why you shouldn’t, and how to prevent a meme-powered PR disaster.
But first, what is a meme? Memes are…
