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Should Brands Meme?

How to know whether memes should be part of your marketing strategy, plus some do’s and don’ts.

Lately, the question of whether brands should meme has taken on a new popularity. In the last few years, everyone from KFC to Gucci has done some sort of memeing (successful or otherwise), and the use of memes as part of social media strategy is only increasing.




Research, guides, case studies and predictions by the fine folks at Post*digitalist

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Aaron Marco Arias

Aaron Marco Arias

Co-Founder & Creative Director @ Postdigitalist. Helping build memorable brands through writing & design.

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