Why Not All Social Media Platforms are Good for Your Business and How to Choose the Right One
Whether you own a small business or have a big team of digital marketing specialists, you probably have heard about social media marketing and its benefits. 93% of all internet users are active on social media platforms, and many business people see this as a great opportunity to advertise their products and services.
Here are just a few benefits of social media marketing:
Brand Awareness
People spend hours on social media platforms, which offers a great chance for new brands to announce their products and find new customers. Posting at least 5–7 times per week, engaging with users on your page and other groups and linking to your website is a good and relatively inexpensive way to boost brand awareness over time.
Better Conversion Rates
Every post is one more opportunity to convert social media users into customers. Every reaction can lead to a site visit which eventually can lead to a conversion. The more followers you have, the higher your conversion rate will be. Remember, social media users tend to trust posts that are written in a friendly manner and are not obvious promotions.
Brand Loyalty
Your followers on social media platforms are more loyal to your brand, so use the opportunity to nurture your existing and new followers to gain more trust and develop long-term loyal customers.
Better Customer Experience
Being able to directly connect with the brand via messages and comments improves the customer experience. Your followers can share their feedback, book a service, call you or even order your products in no time.
Which social media platform is right for your business? Here are some pros and cons of the most popular options:
One of the biggest social media platforms hosts billions of business pages. At some point, companies started boosting their posts on Facebook by paying to reach more people. Facebook targeting is pretty efficient, but it has become increasingly difficult to reach more people without spending a fortune.
Using Facebook effectively is expensive! To gain exposure to a new audience, you either will need to spend more than you would on other ads or try to reach people organically, which takes years and is limited by Facebook.
Facebook owns Instagram, so the ads are set from the same ad platform. Of course, the audience is not the same, and formats of the posts are unique. Yet you face the same cost-benefit challenges here!
The platform has a specific audience for B2B companies, and you get higher lead quality. But there is always a BUT! To reach more people, you have to set ads, and LinkedIn requires a minimum daily budget, and the targeting capabilities are not really good. As a result, you can spend half of your marketing budget and still not get enough leads.
Twitter posts are short-lived and easy to miss. Statistics show that tweets get half their interactions in just the first 30 minutes after posting. With the 140 character limit, users often overlook your tweets as they scroll their feeds. As a result, companies can spend months building a following, with only mediocre results to show for it. Another issue with the platform is that Twitter users don’t tend to trust Twitter ads. Basically, instead of improving your brand recognition, you can harm your reputation.
The better alternative or a game-changing platform
Like it or not, digital marketing tactics can’t exclude social media marketing. Even with its limitations, it still proves to be justified and worth considering. But you have to be smart in your decisions! If you pick the right social media platform, your brand can gain leads without spending even a dollar.
POP social media platform provides what other social media giants lack:
- Topic-related groups (Bubbles) with active users
- Engaging ad system which costs pennies for companies, yet you get guaranteed engagement and leads
- No algorithm that hides your posts from your followers
- Every user has an option to accept or refuse ads to be shown on their page
- POP matches users and companies using its AI-powered clustering algorithm
- Performance-based campaigns show each ad only once to maintain the integrity of the advertising fee
Over time, your social media efforts and the time invested in maintaining your page can put your brand in front of your target audience and boost your sales. All it takes is to choose the right option for your company and to remain consistent and true to your brand.
