From Drip, To Our Medium Readers

Lately, we’ve been getting quite a few questions about Drip.

People read our content on Medium and on the Drip blog every Tuesday and Thursday — but aren’t always sure what we actually do.

That’s why, to answer those questions, we thought today we’d try something a little different.

Today, we’re giving you a 2-minute run-down of the Drip product (and how it can make you more money).

Let’s jump in.

First off, what is Drip?

Have you ever used MailChimp or Aweber?

You can think of Drip as a similar email marketing tool, but much more powerful.

Or as we say on our homepage, lightweight marketing automation that doesn’t suck.

Here are the basics:

With traditional email tools like MailChimp or Aweber, you send email “blasts.”

These blasts are one-to-many email marketing — and as we’ve written before — this “spray and pray” approach is quickly being replaced by more modern, user-friendly one-to-one emails.

That’s where Drip comes in.

With Drip, every one of your contacts has personalized tags. Like ‘customer’ or or ‘prospect’ or ‘interested in SaaS’ or ‘lead source: Facebook ads’.

As a marketer, these tags give you the freedom to send targeted messages to folks who have:

Viewed your Pricing page twice in the past week
Clicked a link that added them to your private Beta launch list
Just bought your product or service— making them eligible for nurture emails that pull in hundreds of testimonials

…All without annoying the thousands of people on your list who aren’t ready or don’t care about a particular email you’re sending.

In essence, Drip lets you send the right message, to the right person, at the right time.

Drip lets you send the right message, to the right person, at the right time.

If you’re familiar with Infusionsoft or Ontraport, you can think of Drip as a lightweight alternative that gives you 90% of the value of those heavyweight tools, at 10% of the sticker price.

And that brings us to…

How We Can Help You

Intrigued?

Curious how this could work for your company?

To learn more, we have several options. (Spoiler alert: they’re all free.)

As one of our dear Medium readers, we would love to invite you to:

Learn from our free, content-packed 7-day email mini course, after which you’ll know more about marketing automation than 95% of marketers. And if it sucks, you can unsubscribe with a single click. Sign up for a crash course education here:

Free 7-Day Mini Course: Why Marketing Automation Is The Future Of Email Marketing By Drip

Schedule a free 1-on-1 demo of Drip. Our Customer Success team is incredible and will show you the Drip product tailored to your goals, 1-on-1 in a Zoom meeting, gratis.
Try Drip for 21 days for free Want to play around in Drip and see the difference? Click the link above. We’ll even build you an email sequence for free from your existing content, just for taking a peek inside Drip.

And if we can help in any other way, please feel free to reach out directly at support@getdrip.

Sincerely,

The Drip Team

P.S. Know someone who should automate their sales and marketing? Feel free to share this with them! And if you enjoyed this post, please click the little green heart so others can see it.