Language is mind control.

“You’re the first person who’s ever bought one of these books,” the bartender tells me. It’s an unusual place to buy handmade books…

Now that we know online learning is going to be a big part of what we do at Quantico, it’s time to examine the learning environment in…

I love listening to someone talking about a book they’re writing, or planning to write. People write because they feel that there’s…

Many content creators have a thorny relationship with brand guides. They’re essential in may situations. Useful, even. But how often do we…

There’s a lot of advice out there about how to create effective content, including the advice we provide at Quantico CCIL workshops. Some…

Native content is one of the most powerful tools a brand can use in its content and storytelling strategy. It’s also risky, because when it

Can anyone who can write, become a copywriter? Copywriting is more than writing; it has a function: to sell an idea, a person, a product…

When you’re communicating and writing, context matters — more than many people realise. The Idea Toolkit Series takes you through some of…

What is the role of the arts communicator? How do we get audiences to step into concert halls or sign up for a talk by a writer? If art…

The arts are arguably one of the most powerful but least-understood products of human civilisation. How we approach the arts and…

Before our audiences step in to galleries, before they visit the box office, before they purchase their tickets online, or gather around…

When workshops moved entirely online, it became clear that how we learn is going to change. We’re exploring new ways to look at online…

Crisis communication involves thinking about what we say and how we say it are in response to an urgent, acute, and immediate problem. A…

Getting started in the world of marketing, communications, content, and copywriting can be challenging when you don’t know what each term…