We know that to solve the world’s problems, we need a different way of thinking. We also need new and innovative ways to tackle the ambitious Global Goals for 2030!

We are launching impact funds to tackle the UN’s 17 Sustainable Development Goals.

Our Vision

We invest money in the people at the edges of society; doing impactful things to become conscious leaders for the next generation.

What Makes The Funds Unique

  • Potential is Patient Capital.
  • We invest in the people and ideas who wouldn’t get opportunity elsewhere.
  • We’re Impact Only.
  • We start with the person & fit the economic engine to them.

If you are passionate about any of these goals we want to hear from you!

Sign up to the newsletter here.



New Finance

In Viktor Frankl’s book Man’s Search for Meaning, he wrote: “Everything can be taken from a man but one thing: the last of the human freedoms — to choose one’s attitude in any given set of circumstances.”.

To me conscious leaders are authentic, passionate, and self-aware. This means staying true…

What is work?

I think when you ask most people their minds go to a long day, the feeling of weariness. You picture someone hunched over a desk unhappy, or digging a hole, sweaty and exhausted. It is hard, maybe menial, it isn’t fulfilling and it is busy. …

Do you ever feel like you’re waiting for permission to truly be yourself. Waiting for approval. waiting to be seen; to be validated to be happy.

Waiting, waiting waiting…

But what are you waiting for?

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped…

The continuation of my reboot forces me to ask the question What kind of leader am I? and What kind of leader do I want to be?

It was reading ‘Standing still empty in time’ chapter 3 — that another key realisation dawned on me. …

‘Slowing down the movie of our lives, seeing the frames and how they are constructed, reveals a different way to live, a way to break old patterns, to see experiences anew through radical self enquiry’

Potential Book Club has started and our first read is Jerry Colonna Reboot. 4 pages…

Unrealised Potential is our most valuable resource

‪“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.”‬ — ‪Einstein‬

Genius Is Not about Excelling at Something — It’s about Doing Things Differently.

As a society — we seek to cultivate excellent behaviour and hope for excellent outcomes. But — excellence is…

One of our core Potential Values is Wander Wonder. Taking time every day to just think.

When Alex first told me to ‘Do Less and Think More’, I was confused.

Here I was doing something new, with new people; a feeling of needing to prove myself and deliver and the…

Krishnamurti / Think on these things

Is learned experience stopping you from starting anything new?

As we grow older we become more afraid. Afraid of not having a good position in life. Afraid of what your parents or friends will say; afraid of not following tradition, of not doing the…

Is this the biggest obstacle to overcome for your personal happiness and success?

It’s human nature. When we go outside of our comfort zone, we feel scared. Failure means looking silly. Failure means others may judge you or worst of all you judge yourself.

Sometimes it’s easier to not even…


You, Done Different. What can we do for humanity if more talent found its rightful seat?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store